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Data & analytics experts who have built targeting solutions for some of the leading marketers in energy, financial services, retail, telcom and healthcare. We've helped launch many industry firsts and are focused today on the exploding green economy.
We blend scores of consumer attributes using machine learning and HI (human intelligence) across all US households to build green propensity personas at the individual, household, neighborhood and regional levels.
We've been fortunate to have worked with market leaders, including ATT, Bank of America, Chase, General Growth Properties, Home Depot, IBM, P&G, Southern Company, WPP, Xerox and dozens of other innovators of all sizes. Now our market research is focused on the green economy.
David Stirling, Founder & CEO, has built consumer segmentation systems for market leaders in financial services, CPG, energy, healthcare & retail. He co-founded Sigma Marketing Group, a 125 person data analytics firm that was purchased by Acxiom.
Russ Ortiz, Founder & CIO, previously ran the CRM groups for both Acxiom and Trans Union. He has designed dozens of segmentation strategies for a wide range of retail, consumer products, energy & healthcare firms of varying size.
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